Purpose in Every Step: Leadership Lessons from the Bataan Memorial Death March

A reflection on resilience, sacrifice and leading with intention.

On March 22, 2025, I had the honor of participating in and completing the Bataan Memorial Death March in Las Cruces, New Mexico, that tested me in every way—physically, mentally, emotionally, and spiritually.

Now, let me tell you… this wasn’t just any marathon march. This was 26.2 miles through rugged desert terrain, under the New Mexico sun, with sand and wind reminding you who’s boss. But even with the blisters and exhaustion, I wouldn’t trade that experience for anything.

Because it wasn’t just about me—it was about honoring them.

The march commemorates the tens of thousands of American and Filipino soldiers who were captured during World War II and forced to walk more than 60 miles under brutal conditions. They had no food. No water. Many were injured. Many didn’t make it. The ones who did carried scars—some visible, most not.

As a combat veteran, this march meant more than just another event to check off a list. This was a tribute. A moment to walk in remembrance of the fallen—and to honor the resilience of the human spirit.

Every step became a silent “thank you.”

Every mile was a prayer for those who endured far worse.

And somewhere between mile 14 and 20, when the fatigue set in and my legs begged for a break, I reminded myself: This is a privilege. Keep going. You’re walking for them.

Snapshots from a day that tested and transformed me -- from the start line to the finish line.

Now let’s talk leadership.

I’ve always said that leadership isn’t about titles or positions—it’s about purpose, direction, and motivation. That’s something the Army taught me early on, and it’s stuck with me through every deployment, every challenge, every transition into the business world.

Walking the Bataan Memorial Death March was a living, breathing reminder of that.

Leadership is not about the easy route. It’s not about comfort. It’s about doing the hard things, especially when they matter most. It’s about pressing forward with a vision—even when the path feels long and uncertain. It’s about remembering who you serve and why.

And just like in the march, in leadership there will be moments where you feel like giving up. You’ll be tired. Frustrated. Overwhelmed. But if your “why” is clear and your heart is in the right place—you’ll always find the strength to keep moving.

Real Talk

I know many of you reading this are marching through something tough right now— Maybe it’s burnout. Maybe it’s a leadership challenge. Maybe you’re juggling personal battles no one else sees.

Let me just say: You’re not alone. You’re stronger than you think. And you’re not walking this path for nothing.

There is purpose in your steps. There is power in your perseverance.

My Challenge to You This Week:

As you head into a new week, I want you to pause and reflect:

• What “march” are you on right now?

• Are you leading with intention—or just going through the motions?

• Who are you honoring in the way you show up, lead, and serve?

Because leadership isn’t about how fast you go—it’s about the meaning behind every step.

Let’s keep walking. Together.

I'd love to hear from you. What's a powerful experience that shaped your leadership journey?Have you ever completed something that tested you to your core? I’d love to hear your story—or what mantra keeps you moving forward.

Let’s connect 👇